Personal Trainer Branding

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PTHub Author info:-  Founder and Personal Trainer Marketer Chris Laing read my Personal Trainer Marketing Blog at PTHub.com & follow me on Twitter Join my Personal Trainer Forum Read more from this author

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What is Branding? Why should i do it, How do i ‘brand’ my business?

Well Branding is defined as ‘ to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers‘

So you want people to be able to recognise YOU from your competition. In the personal training world this is really important as there will be numerous trainers within your gym, your local area and your city.

Image Above - Fresh Lifestyle Personal Training Branded Image.

When building your website, you will also want to take your branding into consideration so that it all ties in together.

You normally identify a brand through one of the following…..a name, term, sign, symbol, colour or design

here are a few examples of branding…

Yes, they are microsoft windows, mercedes benz and nike

Now you dont need to compete at this level, but you do want to become easily recogniseable. You want people in the gym to know and remember your company name, you want people to be able to visit your website and it matches your business card and the t-shirt you wear in the gym. This gives people the impression that you run a professional business and so they want to do business with YOU!

Brand your business at the very start and as your business grows and establishes itself, so will your brand!

If you want help with branding, PTHub.co.uk offer this service, just contact us for more details.