Personal Trainer Website

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PTHub Author info:-  Founder and Personal Trainer Marketer Chris Laing read my Personal Trainer Marketing Blog at PTHub.com & follow me on Twitter Join my Personal Trainer Forum Read more from this author

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These days a website is a must for any Personal Trainer. Its a valuable tool to market and promote yourself with and to help forge those first initial contacts with your potential clients.

However, there are many decisions to be made when considering the format of your website and its domain name.

Here are a few things to take into consideration when planning the web aspect of your business

1) Your Domain Name. Is it better to have a branded domain name or a keyword rich domain name?
Well whats the difference?
A branded domain name is something like the name of your business. e.g. FreshLS.com is the branded name of the Personal Trainer website for Fresh Lifestyle Personal Training. This ranks high within search engines and doesnt include ‘keywords’ in the name

A keyword name might be www.personaltrainingbirmingham.com this also ranks highly within google

So what do you choose? Either! There is no right and wrong and just because you have keywords in the domain it doesnt necessarily mean you’ll rank number one for that search term.

Its purely down to how you want to present your business.

2) Flash or HTML website?

HTML everytime is the simple answer! Currently google cannot crawl flash pages and so they wont be indexed and wont get natural free traffic! Flash may look ‘trendier’ and ‘cooler’ but wont help you get business

3) SEO or no SEO? Should you bother paying someone to do SEO (search engine optimisation) on your website? YES! If you want to feature highly within Google for your search terms, then get an expert to SEO your site. Our example FreshLS.com appears highly for many different keywords and brings that trainer many new clients each year. Good SEO on a poor looking, but good content site is better than no SEO on a flashy website. Simply put NO SEO = NO FREE TRAFFIC!

4) Email address - Free Mail or Business Name Email
free mail accounts like yahoo, hotmail and gmail dont portray a professional image. Always get an email account set up with your business domain

5) What info should i put on my site
Any basic business website should contain a home page, about me page, contact page, services page and basic price page. Your home page may well be the only page the website visitor goes to. So make sure they can contact you from that page. Display your email and phone numbers on that first page above the crease. Also people like to see what its going to cost them. Dont be afraid to show your prices, this way if they contact you they already have a good idea of costings.

6) Layout - Keep it simple and clean. Don’t just fill the space with useless info. Also dont use large, high resolution images (especially as a background) and you dont need multiple flashing images. Stick to two or three columns of well laid out useful information. Never use pop ups.

7) Keep your website up to date! - Failure to do so will cost you business. It also helps your sites position in search engines if you constantly add, fresh, original information related to your sites theme.

Good Luck getting your Personal Trainer Website set up. At the PTHub we offer you a FREE web page to help with your promotion and also a web design service with SEO built in. Feel free to contact us for a no obligation quote and advice.