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Old 01-18-2010, 01:16 PM
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Join Date: Jul 2009
Location: CV3
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Default Expanding your service offerings = healthy PT business

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Being a Personal Trainer is more than just about writing programmes, motivating and helping your clients get results. At the end of the day it's a business. Just as many new trainers who graduate each year, there's a lot of talented trainers which fall by the way side, failing to make a good living from their PT business.

Unfortunately it is fact, that in our industry it is essential for our clients to be available and be able to attend their training sessions with their trainer. Illnesses, hang-overs, injuries, work/family commitments, holidays, morale can all get in between you and your client when your trying to train them. "Expect the unexpected" someone told me in this business.

Like yourself, I rely on my clients to pay my bills. I need to hit between 15-20 sessions a week to make a decent living from doing this. So, when one, two or even three of my clients call me to say they have injured themselves over the weekend, and will be in a cast for 3 months! Or are moving house to a different part of the country - this leaves an unexpected hole in my diary, and in turn effects my income.

I love personal training and working with my clients, but I quickly learnt from running my own PT business that I couldn't just rely on one stream of revenue, especially in such a fickle market.

I was approached by a friend of mine who is also in the health well-being industry. She showed me how I can expand my service offerings to not only my existing clientele, but also to look outside my initial circle and beyond without compromising my existing commitments.

This made sense, as it wasn't putting all my eggs into one basket anymore- i'm simply bolting-on an extra business to what I already do.

This is a win-win situation, and I'm happy to share this with anyone interested in knowing more, and how to do this for yourself. This is a secondary way of earning, adding value, and staying within the health and well-being industry.
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